Destin: a beautiful location of sunny blue skies and bright white sand (surprisingly, made of quartz crystal). It's no wonder many people have this on their wish list when buying a home.
But that doesn't mean you can skip the marketing efforts when listing a property for sale. There is lots of competition. Here are some simple tips to help you create an irresistible real estate listing.
Understand What Buyers Want
Destin has much to allure buyers, with pristine beaches and clear blue waters. But that doesn't mean all buyers are the same, and you shouldn't make assumptions when selling a home.
Focus on the type of buyer that will be most attracted to your property and research the features they want in a property. That will include local amenities as well as the style of your home.
Make these points the focus of your property description to help attract your target buyer.
Illustrate the Lifestyle
You want buyers to be enchanted by Destin's lifestyle as much as your property's practical aspects. You can do that through carefully chosen phones of the location.
Add beautiful coastal pictures to your property listing. Ensure these are some of the first pictures your buyer will see when browsing online.
If you have an outdoor space with a breathtaking view, make sure that's a featured picture.
Learn How to Write a Compelling Property Description
All buyers will read your property description before deciding to book a viewing. It's your chance to sell your property, so take the time to craft a description that captures your buyer's imagination.
Use evocative language with your property marketing. Describe how it feels to live there as much as what it looks like. Provide helpful information about the local area, and be as detailed as possible.
Time the minutes it takes to walk to the best local restaurant, the beach, or a dog-friendly park.
Use Multimedia
Buyers expect cutting-edge technology when browsing properties online. It's important you include this to maximize interest in your real estate listing. Start with plenty of high-quality photography, and add a video tour.
A virtual tour is also a bonus that many buyers will appreciate.
Allowing people to visualize your home before viewing it will ensure you reach those who don't live locally. These buyers may want to shortlist properties before visiting the area.
Research the Location
Get to know Destin so you can be a tour guide as much as a real estate seller. If you can tell buyers about what they will love about the location, you will get more interest in your property.
Consider local activities, festivals, and other events. Mention nearby attractions. Create a mix of amenities that appeal to different people, from food lovers to music enthusiasts.
Listing a Property for Sale? Make It Irresistible
When listing a property for sale, it's important to remember that you have competition. If you want to stand out, you need to take the time to compile an exciting description and add plenty of appealing photos and videos.
For more help listing your Destin property, reach out to our team at PMI Property Management.
